Started in 1978 by Mr. Laxman Dass Thadani, LD. Sons first opened it’s doors in Chandni Chowk, Old Delhi, India. At the time they only supplied certified diamonds and diamond jewellery.

Mr Thadani was joined by two sons in the year 1990 and 1997 which allowed a little more flexibility and scope to venturing into new areas. It also brought some fresh ideas and newer outlook to the business.  Slowly but surely the business started to grow and seeing the potential in the market and rapid growth, they didn’t waste time in setting up a workshop and also started supplying gemstones in wholesale. This was their second store in Old Delhi at Maliwara, Chandni Chowk. 

Over the years the LD. Sons has gained a reputation for quality product and great service. It’s no surprise that they have never needed to market themselves. Their entire client base has been formed by recommendations of existing customers who bring in friends and family from across the country and abroad.

It was this reason that Ld. Sons stepped into retail in 2013 with their first store in South Delhi, India. This store has allowed for customers to view a wider range of ready to wear jewellery and also get custom design made.

LD. Sons has grown from specialising in certified diamond jewellery to manufacturing and then retail. But the journey has just begun as they venture into export and international trading in the reaching out to their customers and followers globally!

Each one of their products are elegantly crafted with highest quality gold which is hallmarked by the Assay (UK). The authenticity of their diamonds are assured through IGI/GIA certification”